Ten reasons an author needs a web site
- Promoting your books through your own web site means that you are in charge – you don’t need to find a publisher who will charge you some 70% of your earnings. Instead you get to keep all that you earn.
- Establish you as a brand.
- Show that you are a professional, through a well designed web site that will reflect what you are your books are all about.
- Readers want to learn about you and connect with you. You can’t just write a book, put it out there and remain anonymous. Readers want to know you, all about your interests and life and they want to be able to communicate with you. A web site is a reader’s portal into your world.
- Readers want to know all about your books so you can share snippets of the text and promotional videos.
- A web site means that you can be finding readers 24 hours a day 7 days a week, worldwide, since some 2.4 billion people use the internet regularly that is a lot of potential readers.
- You can keep in touch with readers and keep them posted about new releases. Via a web site you can collect email addresses and have a pool of people who have already told you that they are interested in you and your work. This is a huge asset and one that should never be underestimated.
- If you want to sell your own books, products or services, such as tours, speaking engagements, you can integrate your web site for e-commerce. This further solidifies your brand and expertise.
- Journalists and others who are interested in you and your work can find you easily.
- With a web site you are in control, you can decide what is posted and can see from the statistics who is looking at the site and for how long.
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